About 

With almost a decade of experience in the retail ecommerce industry, Christian has helped hundreds of brands to improve their digital strategy and commerce across channels. His special projects have spanned across general website optimization, customer segmentation & personalization, search, product recommendations, analytics and more. 

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In his current role as Director of Ecommerce at Ligonier Ministries, he is responsible for overseeing all of the efforts surrounding the Shopify web store and Amazon storefront. This includes merchandising, onsite search, SEO, advertising, customer relationship management and personalization, analytics and more. 

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Pilgrim Commerce was borne out of a desire to use this experience and expertise to bless Christian and Conservative small businesses who could use some help developing an ecommerce strategy but can't afford to break the bank by bringing in a digital consulting firm.

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Christian lives in New Hampshire with his wife and four children and attends an Orthodox Presbyterian Church.

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